For Instagram and YouTube creators
Your audience.
Your ebook.
We do the work.
Toffee Toucan creates, designs and launches digital products built around your content: ebooks, guides, workbooks, plans and recipe books your followers will love. You share it, we handle everything else, and we split the revenue from every sale.
No upfront cost · You keep 70% of every sale
How it works
Four simple steps from first chat to your first sale. Your part is a call and a review, not months of work.
We talk
A short call about you, your audience and what they keep asking you for.
We create
We research, write and design a premium product in your voice and style. You approve it before it goes live.
You launch
Share it with your followers through your bio link, stories and videos. We give you ready-made promo graphics and captions.
We both earn
The split is made automatically at checkout the moment someone buys: 70% to you, 30% to us.
You create content.
We create products.
Building and selling a digital product takes writing, design, a sales page, payments and support. That's a lot of time away from creating. We take all of it off your plate.
We handle
- Research, writing and editing
- Cover and page design
- Sales page and checkout
- Payments and instant delivery
- Customer questions
- Promo graphics and captions
You do
- Tell us about your audience
- Approve the finished product
- Share it with your followers
That's it.
What we create
Every product is made for your niche and your audience, never a generic template with your name stuck on.
Ebooks and guides
In-depth, beautifully designed guides on the topics your followers ask about most.
Recipe books
Your best recipes collected, styled and ready to cook from.
Workout and meal plans
Step-by-step programmes your audience can follow day by day.
Workbooks and planners
Printable and fillable pages that help your followers take action.
Checklists and templates
Quick, low-price starter products that make an easy first purchase for new followers.
A simple, fair partnership
We do most of the work, and you take home most of the money. There's no retainer and no setup fee: we only earn when your product sells, so we're as invested in your launch as you are.
Your share
70%
of every sale, after payment platform fees
Upfront cost
£0
no retainer and no setup fee
Questions creators ask
Do I need to write anything?
No. We do the research, writing and design. We just need a short chat with you to understand your audience, and your approval before launch.
Does it cost me anything?
Nothing upfront. There's no retainer and no setup fee. The only cost is the agreed share of each sale, so if nothing sells, nothing changes hands and you're never out of pocket. Payment platform fees are taken from each sale first, and the 70/30 split is worked out on what's left.
How do I get paid?
The split is agreed before launch. The moment someone buys, the sale is divided automatically at checkout: 70% of the sale after payment platform fees goes to your balance, and 30% to ours. You then withdraw your earnings from your balance. No invoices, and no chasing anyone for money.
How many followers do I need?
There's no hard minimum. We mostly work with creators who have around 10,000 to 100,000 followers, but engagement matters more than size. An audience that comments, trusts you and buys from you is worth more than a big, quiet following.
How long until my product is ready?
We move fast. It's usually a few weeks from our first call to launch day.
Do you make products about health and money?
Yes. Fitness, mental health and personal finance products are written as practical, easy-to-follow guidance. They aren't medical treatment, therapy or financial advice, and we never promise readers a particular result.
Let's create something sweet together
Tell us a little about you and your audience. We'll reply by email with a few times for a short call, plus some first ideas for your product.
Or email us at contact@toffeetoucan.co.uk